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Do-It-Yourself Nonprofit PR
Module 1: Setting the Stage
Lesson 1: Must-know Facts About Journalists (30:28)
Lesson 2: Mapping your Strategy to your Why (31:42)
Lesson 3: Aggregating your Story Angles (31:16)
Module 2: How to Create News (in 24 Hours or Less)
Lesson 1: The Secret Sauce that could Get You Press Tomorrow (31:00)
Lesson 2: How to Find Contacts for "Local Resource" Pitching (15:27)
Lesson 3: What to Say in "Local Resource" Pitching (29:07)
Module 3: Your Journalist Rolodex
Lesson 1: Finding Your Journalist Advocates (45:39)
Lesson 2: All About PSAs (17:37)
Lesson 3: Getting Creative with our Rolodex (19:22)
Module 4: Your Digital Press Vault
Lesson 1: The Key Document You Must Create (48:00)
Lesson 2: Equipping your Interviewees for Success (25:17)
Lesson 3: Visual Asset Dos and Don'ts (28:38)
Module 5: Sharing your News
Lesson 1: The STICKY Pitch [Part 1] (33:53)
Lesson 1: The STICKY Pitch [Part 2] (38:13)
Lesson 2: Building a Custom Timeline (21:09)
Lesson 3: A Journalist Responds -- Now What? (18:25)
Module 6: Celebrating Your Victories
Lesson 1: Top 10 Interview Dos and Don'ts (43:13)
Lesson 2: Tracking Your Press Hits to Fruition (26:45)
Lesson 3: Evaluating Your Press Hits (28:44)
Lesson 2: Equipping your Interviewees for Success
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